News Update: Business Opportunity Leads Tips
Traffic Generation Techniques: Using Traffic Exchanges
Have you ever heard about traffic exchanges and the importance of them? Properly used, Traffic Exchanges can be another source of free traffic to your website, but you have to use them correctly. Here are a few tips.
The concept is simple. In exchange for you spending some time (usually 15 to 20 seconds) viewing someone else’s promotional page, your page gets displayed to someone else who is using the traffic exchange.
Your Promotional Page
Keep in mind that people are seeing your page for only 20 seconds or less. That is barely enough time to read what’s on the page. This time will be shortened if your page contains a lot of graphics or other things that make it slow to load. Also, if the page needs to be scrolled, your viewers will probably never do that.
For these reasons, you should never just insert an affiliate page or a long sales letter. Your page should be short and to the point, load quickly, and should be designed to fit within an 800 by 600 pixel screen, as this is the smallest screen that people can use.
Use a Traffic Exchange page as a lead capture page. Your page should contain a form to collect at least an email address for your autoresponder system.
When I design my pages, I always add 2 links to the page: Open This Page In A New Window, and Add To Favorites. Many times when surfing I have come across something that piqued my interest, and I often want to save that page in my favorites or open it in a new browser window so I can view it later. Many traffic exchanges do not provide these capabilities, so I provide them for the people who view my pages.
The code to open the page in a new window is very straightforward:
<A HREF=”YOURURL” TARGET=”_blank”>Open In New Window</A>
where YOURURL is the full URL to your traffic exchange page.
The Add to Favorites code is a bit more complex and usually involves adding some Javascript to the page. Do a Google Search for “Add to Favorites” and you will find some solutions.
Always make sure to consult your traffic exchange terms of service for what kinds of pages you can promote. Some do not allow pages with audio. Some do not allow page rotators. Many allow you to promote more than one page.
Using the Traffic Exchange
Now that you have set up your promotional page, it’s time to start using your traffic exchanges. It is a good idea to join more than one traffic exchange. To save time and effort, when surfing, use a tabbed browser like Crazy Browser or FireFox. You can set it up to load multiple traffic exchanges, one on each tab, and then rotate through the tabs to surf multiple exchanges.
Before you start using a traffic exchange, make sure your computer is well protected from viruses and malware. Unfortunately there are many unscrupulous people who use traffic exchanges to spread viruses and other nasty things through traffic exchanges. Most of the traffic exchanges have protection in place to catch this, but there is always someone who managed to slip through the protection. It is best to be safe.
If you really want to be safe when using traffic exchanges, use a Sandbox. Sandboxing is a way of protecting your PC by corralling off potentially dangerous applications such as your browser from the rest of your PC. Sandboxing your browser means that your browser effectively runs in a virtual PC within your PC. Anything nasty that happens in this sandbox cannot affect your real PC. And when you close the Sandbox, anything that was placed on your virtual PC is gone.
You can find more information and suggested free Sandbox software here: http://www.techsupportalert.com/safe-surfing.php
Discipline
Discipline is very important when using traffic exchanges. Set yourself a daily goal of surfing a certain number of total pages across all the traffic exchanges, or set aside a certain amount of time to surf. Resist the temptation to respond to the promotional pages that come across the screen. Your focus is to generate hits, nothing more.
Most traffic exchanges will allow you to purchase hits so you don’t have to spend time surfing. If you have the budget, I recommend this. Surfing can get very boring after a while, and you really have to discipline yourself to do it every day.
If you are not using a sandbox, then when you are done surfing for the day, clean out your internet cache and reboot your computer. This will help to clean out a lot of the clutter that is left on your computer from using traffic exchanges.
Keeping Track
It is very important to track whether or not your promotional pages are actually being displayed, especially if you are paying for hits. So I recommend adding a tracking code to each page.
You can set up free tracking accounts at Veretracking ( http://brincom.veretracking.com/ ), or at Google Analytics ( http://www.google.com/analytics/ )
Once you start joining more than one traffic exchange, it is a good idea to set up a text file where you track all the details of each exchange: Your login URL, your surfing URL, a short note of what kinds of pages are allowed, and the URLs of the page or pages you are promoting in that exchange. Whenever you design a new page and want to test it, this information will be invaluable.
In my experience, you will get the best results if you surf 5 or less exchanges at the same time. Any more than this and sometimes your web browser may become bogged down or even crash. I have joined 30 traffic exchanges, and I then assigned 5 of those to each day of the week and Saturday. Then I surf those 5. Occasionally, if one of the exchanges of the day is not working, I’ll add one from another day. Over time I build up a lot of hits across all the exchanges.
You will find over time that many traffic exchanges will go out of business or just not deliver the hits you are looking for. That’s fine – just drop that one and go looking for a new one. There are plenty out there!
Properly used, traffic exchanges can be a good source of leads. Use them wisely, and you will be rewarded.
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Bill Brine-Lead Generation Master
PO Box 121, Amherst, NS B4H 3Y6 Canada
Ph: 902.667.0798
Fax: 760.280.8685
Skype: billbrine
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